Netflix stated that users sharing passwords with family and friends outside of their household impacted “ ability to invest in great new TV and films for members” while users think that extra households should be included in the subscription, rather than being an extra charge. These increases come after Netflix implemented password-sharing restrictions this summer, which has faced backlash from the community but increased subscriber count. If subscribers are able to justify the price for content they are constantly watching, Netflix may actually benefit from this, which will be shown in their next earnings report estimated to be in January. Perhaps not coincidentally, it was also the only one of the big services to institute a price increase.” After that, subscriber count sharply decreased, with one of the reasons possibly being the implemented price increase.Ī Forbes article stated that the consumer research firm, Attest, “examined second quarter streaming in the United States and found that Netflix was the only streaming service to see a decline in second quarter. The last time Netflix increased prices was in the beginning of 2022. “I think the content on Netflix is really good, but there is too much stuff that they are missing for it to be justifiable and for the huge prices to make sense,” freshman Nadia Blackman said.Ī possible implication of this price hike includes lack of subscriber growth. Though Galdzicki thinks that Netflix communicated the change well, he believes that they should have provided customers with more reasons for the increase beforehand.
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